Erin is a Creative Director based in Los Angeles. Erin’s passion for aesthetics and design led her from New York City, to a beekeeping farm in Carpinteria, to the White Sands and Mojave deserts. This past year, she lived in a '78 VW van, traveled through Mexico and drove cross-country twice in one month.
As Global Brand Director for Sydell Group’s Saguaro hotels, Erin led the brand strategy for guest communications, social media, influencer engagement, and experiential touch-points. She excels at creative problem solving, art direction and reimagining interiors. Erin brings passion to her projects, loves to blend fun and imagination, and has spearheaded innovative collaborations with artists and designers.
Erin joined Sydell Group after a ten-year career in fashion, with a focus in design and merchandising. During that time, she held positions at ModCloth, Ann Taylor and The Echo Design Group.
As Global Brand Director for Sydell Group’s Saguaro hotels, Erin led the brand strategy for guest communications, social media, influencer engagement, and experiential touch-points. She excels at creative problem solving, art direction and reimagining interiors. Erin brings passion to her projects, loves to blend fun and imagination, and has spearheaded innovative collaborations with artists and designers.
Erin joined Sydell Group after a ten-year career in fashion, with a focus in design and merchandising. During that time, she held positions at ModCloth, Ann Taylor and The Echo Design Group.